The Shape of Power

Last September I came back to start working on the largest launch I’ve ever worked on (by volume of products). Especially for a suite of flagship products, I’ve never been more confident in their ability to develop beautiful and straight-forward premium tagline and art direction concepts and bring them to life.

ECD Alexei Golob
Creative Strategist and Production Silvia Zhang
Art Direction (Still) Wang Jiaze
Art Direction (Film) Zandan Saina
Lead Copywriter David Tsang
Product Marketing Manager Jonathan Yeung
Project Manager Dariana Komarova
Photographer (Product)
Photographer (Lifestyle)
Production Company Sweetshop
Director Jason Van Bruggen
Music Composition Remy Perrin
Sound Design 20K Miles