2023 marked the launch of OnePlus’ first foray into the foldable market, with the aptly named OnePlus Open. The launch campaign, “Open for Everything” was a culmination of our determination to truly convey that this is the first foldable in existence that truly takes the standard phone experience to another dimension.

Creative for the campaign included, lifestyle photography, product photography, film, CG, and beyond.

Lifestyle Photography: Take Creative Production (Germany)
Product Photography: 曹老师 (China)
CG: Somei Studio
Film: RadicalMedia Shanghai / BAS Production Slovenia / Bloom Bangkok
BTS: Sunwheel Shenzhen

Art Director: Jiaze Wang
Copywriting Lead: David Tsang
Production Lead: Suna Lim
Lifestyle Stills Production: Silvia Zhang
Keynote Design: Zandan Saina & Jasmine Zhang
Product Marketing Manager: Jonathan Yeung
Project Manager: Casey Liu