2023 marked the launch of OnePlus’ first foray into the foldable market, with the aptly named OnePlus Open.
The launch campaign, “Open for Everything” was a culmination of our determination to truly convey that this is the first foldable in existence that truly takes the standard phone experience to another dimension.

Creative for the campaign included, lifestyle photography, product photography, film, CG, and beyond.

| Lifestyle Photography – Take Creative Production (Germany)
| Product Photography – 曹老师 (China)
| CG – Somei Studio
| Film – RadicalMedia Shanghai / BAS Production Slovenia / Bloom Bangkok
| BTS – Sunwheel Shenzhen

| Art Director – Jiaze Wang
| Copywriting Lead – David Tsang
| Production Lead – Suna Lim
| Lifestyle Stills Production – Silvia Zhang
| Keynote Design – Zandan Saina & Jasmine Zhang
| Product Marketing Manager – Jonathan Yeung
| Project Manager – Casey Liu